24 [Customer] Bringing Authenticity to Employer Branding | Angela Goldman & Nicole Keating, Greencross
VMJPodMay 24, 2024

24 [Customer] Bringing Authenticity to Employer Branding | Angela Goldman & Nicole Keating, Greencross

In this episode of the VMJPod, host Megan Alexander interviews Angela Goldman and Nicole Keating who lead the Talent Team at Greencross, a large veterinary network. They discuss Greencross's journey adopting video into their recruitment marketing strategy over the past year using VideoMyJob.

Jump to key highlights;

  • Why Grain Cross started using VideoMyJob: to showcase their culture and work environments in an authentic way to candidates at all levels, from clinics to specialty hospitals (00:46)
  • Benefits seen: Increased employer brand awareness, significant cost savings over agencies, improved candidate engagement (03:21)
  • Getting non-camera-friendly employees on video still a challenge, but leading by example and showing more peer videos helps (07:19, 07:29)
  • Success = More content volume and diversity, complete branded StoryFeed, expanding to specialty hospitals (11:17)

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If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program. 

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!