33 [Expert] The DIY Playbook to Refresh & Activate Your EVP | Alexia Ellmers

When your EVP no longer reflects your culture, it’s time for a reset. In this episode, Alexia Ellmers, Talent and Employer Brand Manager at Go1, shares how she led a company-wide EVP refresh—one powered by deep employee insight and grounded in authenticity. From hosting global focus groups to creating short-form video stories, Alexia walks us through a transparent, people-first approach to building an EVP that truly resonates with both employees and candidates.

What you’ll learn:
- How Go1 rebuilt their EVP using input from 70 top performers across four continents
- The role of a digital culture book in creating transparency for candidates
- Why employee-generated video is key to scalable, authentic storytelling
- How to localise your EVP for different regions without losing your brand voice
- Tips for getting hiring managers and leaders truly bought in to EVP activation

Perfect for:
Employer branding leads, talent acquisition teams, and comms professionals looking to elevate their EVP and scale employee storytelling globally.

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If you’re ready to level up your activation strategy, we help organisations turn moments that matter into stories that people trust. Interested in learning more? Book a walkthrough with one of our video specialists.