Episodes
88 [EB Series] Why a Global EVP Will Fail Without Local Voices | Jenny Roberts (ex-BP)
In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Jenny Roberts, a seasoned employer brand consultant with nearly 20 years of experience across agency and in-house roles, to tackle one of the most common challe...
87 [EB Series] Staying Agile in an Ever-Changing Employer Brand World | Natasha Wahap (L'Oreal)
Recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Natasha Wahap, Employer Branding Lead for L'Oréal's SAMA zone (South Asia Pacific, Middle East & North Africa), to explore what it really means to stay agile in an ever-changing employer brand world. Drawing on 13 year...
86 [EB Series] Activating Hiring Managers to Transform Recruitment | Martin Warren (ex-Grab)
In this episode of the VMJPod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Martin Warren, former Head of Talent Sourcing at Grab, to unpack how activating hiring managers can dramatically transform your recruitment and sourcing results. Dra...
85 [EB Series] Aligning Employer Brand and Employee Experience Globally | Jessica Tucci (ex-PwC)
Part of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Jessica to unpack launching a new global brand and people value proposition for a large professional services firm, and ensuring what you promise externally matches what employees experience internally. Jess s...
84 [EB Series] Building an Employer Brand From Scratch in 12 Months | Brie Mason from AMP
In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet. Brie shares th...
83 [EB Series] Building An Ambassador Program That Works | Natasha Sweatman from Telstra
In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program. Natasha manages nearly 200 Telstra brand ambassadors, wha...
82 [EB Series] Making Employer Brand Credible from the Inside Out | Manuel Lopes from CPA Australia
In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation. Manuel shares ho...
81 [EB Series] Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca
In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one. Drawing on more than two decades in...
80 [EB Series] The Recruiter’s Role in Building Brand Trust | Steve Bousfield from Atlassian
In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency. Steve shares how transparent communication and genuine conne...

![88 [EB Series] Why a Global EVP Will Fail Without Local Voices | Jenny Roberts (ex-BP)](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2Fdszm5gja0a1cv1z1r8tkuj5d7p1u%3F.jpg?w=235)
![87 [EB Series] Staying Agile in an Ever-Changing Employer Brand World | Natasha Wahap (L'Oreal)](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2Fs1w9wupn3z1h4ke1yow80lbnuldb%3F.jpg?w=235)
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![84 [EB Series] Building an Employer Brand From Scratch in 12 Months | Brie Mason from AMP](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2F26lxkbtqpaq0txzrgjfg0sa3ykux%3F.jpg?w=235)
![83 [EB Series] Building An Ambassador Program That Works | Natasha Sweatman from Telstra](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2Fk4q46vh35guksf0w2qga0h9r6gxf%3F.jpg?w=235)
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![81 [EB Series] Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2Fgjpdcbrgcn3b4u4x35dsmei7a7kk%3F.jpg?w=235)
![80 [EB Series] The Recruiter’s Role in Building Brand Trust | Steve Bousfield from Atlassian](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2Frihyxer9o4z0xcib10bcts5i2za0%3F.jpg?w=235)