Episodes

In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet. Brie shares th...

In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program. Natasha manages nearly 200 Telstra brand ambassadors, wha...

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation. Manuel shares ho...

In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one. Drawing on more than two decades in...

In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency. Steve shares how transparent communication and genuine conne...

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition. Elizabeth s...

In this episode of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to unpack how to prove employer brand ROI in measurable terms. Belinda explains why she always embeds EB teams within talent acqu...

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by employer brand expert Daniel Connolly, to unpack one of the biggest challenges facing employer brand teams today: proving value. Daniel shares how employer brand teams can move beyond reactive reque...

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Alex McVeigh, a long-time employer brand leader and the founder of She Graduates, to unpack how organisations need to rethink attraction in a Gen Z–led world. Drawing on more than 15 year...