![36 [Grad Series] Reimagining Graduate Attraction Through Authentic Video | Steven Nield from GHD](https://images.beamly.com/fetch/https%3A%2F%2Fstorage.buzzsprout.com%2F5xkj3v0ica8hvhogd4rlzchxs6uz%3F.jpg?w=365)
How can you make your employer brand resonate with graduates? David Macciocca chats with Steven Nield from GHD about the power of authentic employee storytelling in graduate attraction. Hear how the VMJ Activator Program (a fast-paced video content initiative designed to boost engagement with prospective candidates) helped GHD drive engagement and redefine the way they connect with future talent.
Key Takeaways:
- Launching the Activator Program at GHD
- Targeted comms that boost graduate participation
- Coaching and structuring authentic content
- Rewarding internal champions of the initiative
- Social media reach and visibility
- Why authenticity drives stronger candidate fit
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If you’re ready to level up your activation strategy, we help organisations turn moments that matter into stories that people trust. Interested in learning more? Book a walkthrough with one of our video specialists.