41 [Customer] Haleon's Employer Brand Journey | Emma Lang

In this episode, host Megan Alexander sits down with Emma Lang, the APAC Employer Brand and Recruitment Marketing Lead at Haleon.

Emma shares how her team embraced VideoMyJob to scale branded video content across the organisation, build trust with talent, and turn employees into powerful brand advocates.

Emma and her team didn’t just adopt video content for the sake of trendiness—they set clear objectives to drive meaningful outcomes, and this episode is packed with ket takeaways for anyone looking to build or evolve their employer brand.

• [00:00:00] - Introduction and Welcome
• [00:02:25] - Emma’s Role at Haleon and Overview of the Team
• [00:06:15] - Previous Challenges in Employee Story Content
• [00:08:12] - Key Goals During the VideoMyJob Pilot
• [00:11:00] - Adoption and Implementation Experience
• [00:16:30] - Impact and Engagement Metrics Post-Integration
• [00:30:15] - Closing Thoughts and Future Aspirations

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If you’re ready to level up your activation strategy, we help organisations turn moments that matter into stories that people trust. Interested in learning more? Book a walkthrough with one of our video specialists.