53 [Customer] The Evolution of HorizonOne's Video Strategy | Billy Breeze

In this episode of the VideoMyJob Podcast, host Megan Alexander sits down with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, a Canberra-based agency that’s redefining how recruiters use video.

Billy shares how HorizonOne’s video journey has evolved alongside VideoMyJob’s own growth — from creating simple job ads to building a comprehensive video strategy that powers employer branding, recruiter personal brands, and client engagement.

[00:00:01] Introduction to the VideoMyJob pod
[00:02:19] Discussion on the role of video in recruitment
[00:05:03] Insights on employee stories and their impact
[00:08:41] Case study of video success with HorizonOne consultants
[00:10:28] Importance of feedback in shaping content strategy
[00:12:30] Insights on using analytics to improve performance
[00:15:30] Overview of employee training for video creation
[00:19:33] Discussion on personal branding and the value of authenticity

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If you’re ready to level up your activation strategy, we help organisations turn moments that matter into stories that people trust. Interested in learning more? Book a walkthrough with one of our video specialists.