54 [EB Series] Linking Employer Brand and Experience at Scale | Meagan Michaels from Bupa Australia

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, to discuss the critical link between employer brand and employee experience in one of the country’s largest healthcare organisations.

Meagan shares how her team is tackling the complexity of engaging dispersed workforces, why employer brand should be treated as internal PR, and the challenges of balancing consistency with authenticity across multiple business units.

Whether you’re embedding EVP, partnering across teams, or navigating where employer brand sits in the business, this episode is packed with lessons on scale, influence, and longevity.

Key Topics
02:30 – Building the consideration funnel: taking Bupa’s brand into new talent markets.
07:00 – Shifting perception: Bupa beyond health insurance and into healthcare.
12:00 – Why consistency matters across candidate and employee experiences.
17:00 – The pros and cons of employer brand sitting in Employee Experience vs Talent Acquisition.
24:00 – Why EB often needs to act like internal PR to gain influence.
30:00 – Meagan’s closing reflection: why EB’s connection to employee experience is the sector’s future.

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