56 [EB Series] When Talent Takes the Lead on Employer Branding | Jamie Holder from MUFG

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function in place, Jamie shows how a lean team can still deliver outsized impact by putting employee voices at the centre of the story.

Jamie shares how MUFG engaged leaders early, captured authentic employee insights, embedded EVP through flexible policies and internal mobility, and reduced agency spend — all while keeping the employer brand aligned with lived employee experience.

Whether you’re working with limited resources, trying to showcase culture authentically, or searching for inspiration to rally leaders around employer branding, this episode offers practical lessons on agility, storytelling, and proof of impact.

Key Topics
05:00 – Gaining leadership buy-in by engaging leaders early and incorporating their ideas.
10:00 – Capturing employee voices: why people stay, what they value, and the role of empathy.
15:00 – Embedding EVP with flexible work, internal mobility, and CEO sponsorship.
20:00 – Creating a consistent candidate journey from attraction through onboarding.
25:00 – Cutting agency spend, leveraging referrals, and securing executive sponsorship.
30:00 – Aligning EVP with lived employee experience and tracking career site metrics.

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