57 [EB Series] Amplifying Employee Voices Through Internal Comms | Emma Bolger from Grill’d

In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Emma Bolger, Internal Communications and Engagement Manager at Grill’d, to explore how internal comms and employer brand work hand in hand.

Drawing on nearly two decades across brand and marketing, Emma shares why she sees employees as the company’s strongest advocates, and how Grill’d empowers its crew members to share authentic stories that bring culture to life. She also discusses the role of recognition in building engagement and the importance of aligning what’s said internally with how the brand shows up externally.

For leaders managing dispersed teams or rethinking how to activate culture, Emma’s perspective offers a refreshing reminder: employer branding starts on the inside.

Key Topics:
05:05 – Why employees are the strongest brand advocates.
10:20 – How internal communications shape external employer branding.
15:40 – Empowering Grill’d crew members to share authentic stories.
21:15 – Using recognition programs to build culture and engagement.
27:50 – Creative ways Grill’d amplifies employee voices across the business.
29:00 – Prioritising impact: focusing on what makes the biggest difference.
31:00 – Emma’s reflections on role positioning and learning from peers.

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