70 [Customer] The Impact of Employee-Generated Video at Syneos Health | Kaitlyn Fitzthum

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

Key Insights: 

• 00:18 - Kaitlyn shares her role and what her day-to-day looks like
• 02:28 - Discussion on the importance of video in recruitment marketing
• 05:14 - Insights on engagement metrics for video content
• 07:31 - The influence of Syneos Health's brand refresh on content strategy
• 10:38 - Organizing storytelling around awareness days
• 18:24 - Encouraging employee engagement with video content
• 25:06 - Standout campaigns and experiences with video

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