72 [EB Series] Turning Recruitment Into Storytelling | Emily Millard from WorkCover Queensland

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation.

Emily shares how she’s embedded employer branding principles directly into her recruitment practice — building consistency across job ads, interviews, and candidate communications while amplifying authentic employee stories that reflect the organisation’s purpose. She explains how creating trust with marketing, empowering hiring managers to share their own stories, and developing reusable content assets have helped WorkCover Queensland attract great people without increasing costs.

Whether you’re part of a small team balancing brand and recruitment, or a TA leader looking to bring storytelling into your hiring process, this episode unpacks how authenticity, collaboration, and creativity can make every interaction count.

Key Topics
01:00 – Meet Emily Millard and her journey into employer branding through recruitment.
04:10 – How storytelling builds connection and confidence in candidates.
07:30 – Aligning recruitment messages with WorkCover Queensland’s purpose.
10:20 – Building consistency across job ads, interviews, and onboarding.
13:40 – Partnering with marketing to elevate recruitment content.
17:10 – Coaching hiring managers to share their voice and lead with authenticity.
20:00 – Using employee stories to strengthen culture and retention.
23:15 – Measuring success through candidate feedback and referral growth.
27:40 – Advice for recruiters balancing brand, workload, and creativity.
30:00 – Key takeaways on trust, collaboration, and storytelling that drives impact.

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