In this episode of the VideoMy Pod, recorded live in Chicago, host David Macciocca and co-host James Ellis chat with Billye Survis, Head of Talent at Ornua in America, to dig into one of the most important (and most misunderstood) questions in employer brand: what does it actually mean for an EVP to be a real business strategy – not just a pretty deck collecting dust on a shelf?
Drawing on years of experience building and implementing EVPs across global organisations, Billye shares what she's learned about listening to employees before putting pen to paper, getting executive buy-in at every stage of the journey, closing the feedback loop so employees see their input reflected in outcomes, and measuring impact in ways that actually resonate with CFOs, CEOs, and operations leaders alike. She also makes a compelling case for connecting your EVP to sales, and why that conversation is one most employer branders haven't had yet.
For practitioners looking to elevate their EVP from a recruitment tool to a company-wide strategic asset, this episode is packed with honest, practical, and occasionally surprising insights from someone who has done the hard yards.
Key Topics:
02:00 – Why EVPs are a business strategy, not just a recruitment tool
05:00 – What nobody tells you before you start building an EVP
08:30 – Tailoring the executive buy-in conversation for CFOs, CEOs, and ops leaders
12:00 – Keeping it real: why your EVP must reflect the actual employee experience
16:00 – Closing the feedback loop so employees see their input turned into action
19:30 – Internal vs external EVP activation and how to work with internal comms
23:00 – Connecting your EVP to sales — and why that conversation changes everything
26:30 – KPIs that matter: internal mobility, time to fill, conversion, and referrals
29:30 – Why employee storytelling is still the most powerful EVP amplification tool
32:00 – The telltale signs your company needs a new (or first) EVP
34:30 – Localising a global EVP: pulling data, building a case, and getting buy-in
37:00 – The biggest surprise when building an EVP: what you find when you open the hood
If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.
Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.
Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!