15 [Talking Talent Live] Brie Mason, Global Employer Brand Leader
VMJPodJuly 25, 2023x
01:01:0241.95 MB

15 [Talking Talent Live] Brie Mason, Global Employer Brand Leader

We’re super excited to introduce our next #TalkingTalentLive co-host – Brie Mason!

Brie lives and breathes employer branding. After nine years of in-house experience leading a global employer brand and marketing function, Brie launched her own consulting practice Employer Brand Mason, working with a range of leading employers including Lion, Johnson & Johnson, Officeworks, Wesfarmers, Kmart and Westpac (to name a few).

For our July episode, we sit down with Brie (live from Sydney) and discuss her journey as well as deep dive into the process of building, activating and measuring your employer brand from the perspective of someone who’s worked on more than a few.

We cover topics such as:

👉 How to keep your EB program aligned to the changing needs of the business in challenging times.
👉 The importance of an ‘activation mindset’ and avoiding the set and forget pitfall.
👉 Breaking down ‘employer of choice’ into more tangible goals you can actually measure.