![81 [EB Series] Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca](https://images.beamly.com/fetch/https%3A%2F%2Fi.ytimg.com%2Fvi%2FwzyxlvRtpzk%2Fmaxresdefault.jpg?w=365)
Drawing on more than two decades in recruitment and talent, Rachel shares practical advice for employer brand professionals, particularly those stepping into newly created or standalone roles. She unpacks the importance of understanding business strategy, navigating stakeholder relationships, and demonstrating value through outcomes rather than outputs.
Rachel also highlights the realities of working within global organisations, including balancing global brand assets with local authenticity. From building internal trust to leveraging employee storytelling and aligning with marketing and communications teams, this episode is packed with actionable insights for employer brand, talent and HR professionals looking to establish credibility and momentum quickly.
For anyone starting a new employer brand role, or looking to sharpen their internal influence and strategic alignment, Rachel offers a grounded and practical roadmap for success.
Key Topics:
02:05 – Understanding industry, economic and business strategy before building employer brand initiatives.
03:00 – Conducting internal listening tours and meeting stakeholders to uncover challenges and opportunities.
03:50 – Why employer brand is often misunderstood internally — and how to communicate its value effectively.
05:10 – Shifting conversations from content outputs to measurable business outcomes like hiring quality and speed.
06:40 – Building strong partnerships with hiring leaders, marketing, and corporate affairs teams.
08:40 – Leveraging internal influencers and marketing allies to advocate for new employer brand ideas.
10:00 – Using global brand assets while maintaining local authenticity and relevance.
11:00 – Capturing real employee stories and imagery to strengthen credibility and engagement.