Heading up the employer branding team at one of Australia’s largest employers means Alex has been involved in some major projects, including CommBank’s recent award-winning EVP launch. And while seeing big creative pieces come to life is always rewarding, Alex is also no stranger to rolling her sleeves up and digging through the data or driving advocacy programs to help find the best ways to connect and engage the right audience and provide real value where it’s needed most.
Among others, we cover topics such as:
👉 Striking the right balance throughout the research and messaging development phases.
👉 Activating an EVP for multiple audiences and an insight into CommBank’s recent EVP launch.
👉 How to communicate success through both hard and soft measures.
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