18 [Talking Talent Live] Rachel Kennedy, Chief Light Keeper

We’re heading back over to the States for our next episode of #TalkingTalentLive, catching up with employer branding content guru, Rachel Kennedy.

Rachel believes when it comes to doing employer branding or recruitment marketing well, the equation is pretty simple: better content = better candidates.

It’s why after 10+ of leading high performing talent teams she set out to help organisations produce strategic and compelling content through her own firm, Southern Lighthouse. 

Today she works with world-leading employers producing career website copy, candidate comms, executive bios, LinkedIn branding and everything in between, helping companies put their best foot forward in their bid to attract top talent.

If you want to supercharge your content strategy with advice from someone who knows what makes candidates tick, this one’s for you.

Join us for a discussion that will cover:

👉 Making the shift towards a content-led mindset to attract quality talent.
👉 How to approach a content strategy, with or without a formalised EVP.
👉 The power of building personal brands to support and amplify advocacy.