Over ten years, Karly has helped BHP find and attract the best quality candidates by building a world class candidate experience. Today Karly is responsible for candidate engagement and recruitment marketing across all of BHP’s global assets, from Australia to South America. Karly believes that recruitment has a lot to learn from consumer marketing and focuses on treating candidates as customers to provide truly exceptional service throughout the recruitment process.
Join us as we discuss:
👉 Building a strategy and scaling it over the long term, from solo lead to a full team and budget.
👉 Why and how to reach the right audience, not the biggest audience for your campaigns.
👉 Adapting consumer marketing metrics and aligning measurements to talent objectives.